Background music in any retail environment can help bring success – but it can also drive customers away.
And if you don’t think choosing the right music is important, here are a few ‘general rules of thumb’ that might surprise you.
Loud music causes customers to move through a store more quickly but it doesn’t necessarily reduce potential sales volume.
Conversely, slow tempo music leads to shoppers moving more slowly, but they also buy more.
And in the debate between classical music and the Top 40 music, its reckoned that Classical in a wine store probably leads to customers buying more expensive wines. Furthermore, it could be that French music makes customers buy French wines and German music makes them buy German wines.
Slow music in restaurants also means that people take their time, but buy more.